The film industry has changed dramatically over the past few decades, and many of us filmmakers are struggling to find a way to find money to produce films, make revenues out of the investment, and eventually 'make it in the business'.
- Filmmaking is not currently a sustainable occupation for any but the very rare.
- Presently speaking, artists & their supporters are rarely the primary financial beneficiaries of their work – if at all.
- The film industry’s economic models are not based on today’s reality.
- Film audience’s current consumption habits do not come close to matching the film industry’s production output.
- The film industry has not found a way to match audiences with the content they will most likely respond to.
- In order to reach the people who might respond to a film, the film industry remains dependent on telling everyone (including those who could not care less) about each new film.
- Digital distribution is an emerging market and will continue to evolve over the next decade.
- Predictive value of films is primarily currently determined by an incredibly imprecise method:“star value”, a concept that grows less predictive by the day.
- The “fair market value” of a feature film’s distribution rights in the US that multiple buyers want has dropped astronomically.
- International territorial licensing of American independent feature films has dropped by approximately 60% over the last decade.
- Everything that has ever been made, has also been copied.
- Competing options for film viewing have diminished the comparative value of theatrical exhibition.
- The film business lacks a long-range economic model for exhibition.
- The film industry foolishly rewards quantity over quality.
- Movies have a unique capacity to create empathy for people and actions we don’t know or have not experienced.
- Movies create a shared emotional response amongst all those that view it simultaneously.
- There has never been a better time for most creative individuals to be both a truly independent filmmaker and/or a collaborative creative person.
Read Ted's full article.